Rudy Lai
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AI @ Mondelez International

Snacks (Oreo, Cadbury)
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Since Q2 2023, Mondelez International has progressively integrated AI across R&D, marketing, supply chain, and product innovation, with notable investment including a $40 million bet on generative AI for marketing by late 2025.
  • Key product names like Oreo and Cadbury feature prominently in AI-driven recipe optimization and personalized marketing campaigns, helping reduce marketing production costs by up to 50% and accelerate recipe development by 80%.
  • Mondelez formed strategic partnerships with Accenture and Publicis Groupe to deploy an AI marketing platform leveraging generative AI, and has adopted AI tools internally for demand forecasting and sales optimization, indicating increasing and broadening AI adoption through early 2026.

VIBE METER

More AI announcements = more VIBE
Q1 23Q2 23Q3 23Q4 23Q1 24Q2 24Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25Q1 26Q2 26🔥🔥🔥🔥

5 AI Use Cases at Mondelez International

Content Automation
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Costs
Use of generative AI to autonomously create marketing videos, advertisements, and digital content at scale, reducing production cycle times and costs while maintaining brand consistency. [1][2]
Recipe Optimization
2024
Traditional
Generative
Agentic
Outcome
Revenue
Mondelez uses AI to analyze existing recipes, consumer taste preferences, and manufacturing constraints to create new snack flavors and optimize existing product formulations, accelerating R&D timelines by up to 80%. [1][2][3]
Marketing Personalization
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Costs
The company employs generative AI platforms developed with Accenture and Publicis Groupe to produce personalized text, images, and videos efficiently, enabling marketing content production cost reductions of 30–50% and enhancing campaign agility. [1][2][3]
Demand Forecasting
2024
Traditional
Generative
Agentic
Outcome
Costs
Mondelez leverages machine learning models within its supply chain to predict consumer demand accurately, allowing for optimized inventory management, reducing waste, and improving supply chain responsiveness. [1]
Sales Optimization
2024
Traditional
Generative
Agentic
Outcome
Revenue
AI tools enhance revenue growth management by optimizing pricing and promotional strategies, increasing sales productivity through advanced analytics and forecasting. [1]

Timeline

2026 Q2: no updates

2026 Q1: no updates

2025 Q4

3 updates

Massive investment of $40 million in generative AI video tools to slash marketing production costs by 30–50%, including plans for AI-generated TV ads by 2026; AI-driven personalized ad creation powers increased marketing efficiency.

2025 Q3

2 updates

Analyses of Mondelez's AI strategy emphasize its digital transformation and adoption of generative AI tools to dominate the confectionery and snacks sector.

2025 Q2: no updates

2025 Q1

1 updates

Mondelez accelerates AI-powered snack flavor creation and production innovation, optimizing for flavor, cost, and sustainability dimensions.

2024 Q4

3 updates

AI adopted in R&D for recipe development and modification on popular snacks like Oreo; AI helps accelerate recipe creation and optimize flavor profiles. Also, continued focus on reducing marketing costs via generative AI.

2024 Q3

3 updates

Major shift embracing generative AI in global marketing. Partnership with Accenture and Publicis Groupe launches an AI platform enabling faster creation of personalized marketing content including text, images, and videos.

2024 Q2

1 updates

AI integration in supply chain management, including demand prediction using machine learning models to forecast consumer demand and optimize operations.

2024 Q1

1 updates

Mondelez invests in AI tools to enhance revenue growth management (RGM) and marketing strategies by optimizing pricing, promotions, and sales productivity.

2023 Q4: no updates

2023 Q3

2 updates

Expansion of AI use into product development and marketing campaigns, including an AI-driven Cadbury campaign in India with WPP, highlighting marketing innovation partnerships.

2023 Q2

1 updates

Mondelez initiates AI adoption focusing on research and development (R&D) to explore AI capabilities in innovating new recipes and product development.