Artificial Intelligence in Real Estate Companies
We analyzed the enterprise AI use cases of 10 real estate companies to understand trends, impact, and insights.
Real Estate companies' adoption of AI
Overview
CBRE has demonstrated a clear increasing adoption and strategic integration of AI technologies from late 2023 through 2025, spearheaded by key figures like Sandeep Davé and leveraging proprietary platforms such as Capital AI and Ellis AI. These efforts focus on operational efficiency, predictive analytics, lease processing optimization, and enhancing real estate investment strategies.
Lennar Corporation has steadily integrated advanced AI technologies into its operations from 2023 through 2025, notably deploying the AI-driven 'Lennar Machine' for dynamic pricing, digital marketing, and sales optimization, under executive guidance including Stuart Miller.
D.R. Horton experienced optimistic stock movement and expanding AI-related leadership around 2024, including the appointment of Dr. Mike Horton as Acting Chief AI Officer at the U.S. Department of Transportation in Q3 2024, increasing AI influence in governance and strategy.
PulteGroup has progressively integrated AI technologies, beginning with early explorations in smart, sustainable homes in 2022 and moving towards AI-powered automation in financial processes by Q1 2024 led by Erica Woods' team.
Realty Income has progressively increased its exploration and incorporation of AI technologies since early 2023, initially via robotic process automation and AI tools for operational efficiency.
Prologis has increasingly integrated AI technologies into its logistics and real estate operations from 2023 to 2025, including deploying AI software like TestFit for site selection and feasibility studies, and leveraging AI for supply chain intelligence and decision-making, led by CEO Hamid Moghadam.
Simon Property Group has progressively adopted AI technologies since at least Q1 2022, focusing heavily on retail enhancement through AI-driven customer experiences such as the 'HolidAI' gift finder and intelligent personal shoppers from Q4 2023 onward, indicating an increasing use of AI to boost holiday sales and mall visitation.
American Tower has progressively expanded its digital infrastructure, focusing heavily on AI-ready edge data centers since Q4 2022, marked by partnerships with PowerX, Qualcomm, IBM, and the launch of multiple Aggregation Edge Data Centers by 2025.
Equity Residential has progressively integrated AI technologies since Q1 2020, beginning with the Artificial Intelligence Leasing Assistant 'Ella', which by Q1 2022 was handling 84% of inbound leasing inquiries, significantly boosting leasing efficiency and consistency.
AvalonBay Communities has progressively integrated AI technologies into its operations, beginning from extended property management agreements in 2016 to fully deployed AI-driven customer interactions and maintenance management by 2024-2025.
46 Use Cases in Real Estate
| Company | Use Case |
|---|---|
| AvalonBay | Decision Support AI supports internal decision-making processes at AvalonBay, including strategic focus areas, enterprise support, and back office functions to enhance efficiency and generate increased NOI. traditional |
| Equity Residential | Application Processing AI-driven tools significantly reduce rental application processing time by automating data analysis and verification, enhancing tenant experience and operational throughput. agentic |
| Lennar | Sales Forecasting Using agentic AI and predictive analytics, Lennar optimizes inventory management and market trend forecasting to drive smarter sales operations and operational efficiencies. agentic |
| Simon Property | Revenue Optimization Simon employs AI-based transaction analytics and Authentication Optimization Services to help merchants better capture revenue opportunities by interpreting deep sales insights. agentic |
| Prologis | AI Infrastructure Prologis is developing and operating AI data centers at scale by partnering with technology firms like Nvidia, enabling expansion into high-margin AI infrastructure supporting global AI workloads. agentic |
| CBRE Group | Talent Analytics CBRE utilizes AI-driven analytics to identify and quantify demand for AI-specialized tech talent across regions and industries, adapting talent acquisition strategies amid competitive labor markets. traditional |
| CBRE Group | Predictive Maintenance CBRE applies machine learning on IoT sensor data to predict equipment failures in facilities management, thereby reducing unexpected downtime and maintenance costs. agentic |
| American Tower | AI Infrastructure By building AI-ready data centers and pre-powered sites, American Tower supports the infrastructure demands of AI workloads, acting as a critical hub for digital infrastructure that underpins AI and 5G network growth, driving incremental revenue opportunities. traditional |
| Realty Income | Investment Forecasting Realty Income uses AI to continuously improve its forecasts on rental demand and pricing strategies based on market data, helping to optimize portfolio growth and dividend sustainability. traditional |
| Lennar | Customer Engagement Lennar employs generative AI chatbots for after-hours customer inquiries and support, enhancing responsiveness and improving the customer experience through natural language interactions. generative |