AI @ Procter & Gamble

P&G continues to harness AI for unlocking insights from data across research, development, and human-AI collaboration capabilities to maintain innovation leadership.

• USC Careers: How Procter & Gamble Uses AI to Unlock New Insights From Data

P&G continues building on data foundation with AI-enabled optimizations targeting evolving consumer purchase behaviors and fragmented new media landscapes to gain consumer-relevant insights.

• Consumer Goods: P&G Builds on Data Foundation With AI-Enabled Optimizations

AI is increasingly integrated as a 'cybernetic teammate' in teams, transforming collaboration and enabling P&G to answer complex questions faster and accelerate innovation.

• MIT Sloan Review: How Procter & Gamble Uses AI to Unlock New Insights From Data

AI powers 65% of P&G's product development, cutting development time by 22% and enabling 80% faster product launches; AI-supported teams outperform traditional groups with enhanced innovation and efficiency.

• Chief AI Officer: How P&G Used AI to Cut Product Development Time by 22%

AI-driven insights reduce out-of-stock rates by 15%, improve employee collaboration, and help teams work 12% faster leveraging generative AI.

• Procter & Gamble: Innovation at Scale: How P&G Transforms Business Through Technology

P&G applies AI extensively in supply chain optimization, quality monitoring, demand forecasting, and inventory management, achieving increased operational efficiency and waste reduction.

• Redress Compliance: How Procter & Gamble Uses AI to Optimize Its Supply Chain

P&G employs AI and automation to accelerate operations and improve consumer insights, enhancing employee efficiency and satisfaction.

• Consumer Goods Technology: P&G Taps into AI and Automation for Faster, Smarter Operations

CEO Moeller articulates AI as an employment enhancer, not displacer, emphasizing generative AI's role in augmenting workforce capabilities and innovation.

• Goldman Sachs: How Procter & Gamble CEO Moeller plans to use AI

P&G advances AI scaling through clear business case articulation, AI fluency, and process standardization to enhance operational efficiency and growth.

• Emerj Artificial Intelligence Research: Artificial Intelligence at Procter & Gamble

P&G rolls out proprietary internal generative AI tools tailored for intellectual property safety and operational augmentation similar to leading off-the-shelf AI models.

• CIO Dive: How P&G rolled out its internal generative AI model

AI described as transforming P&G's global operations with deep integration in production processes.

• AI Expert Network: Case Study: How AI is Transforming Procter & Gamble's Operations

Jeff Kent highlights AI and machine learning as fundamental pillars of digitizing P&G’s production processes.

• Automation.com: Procter & Gamble's Jeff Kent Discusses AI and Machine Learning

P&G recognizes AI as a driver of data-driven insights to continue delivering consumer delight and business growth at CES 2023.

• Procter & Gamble: AI, Space Tech, and Metaverse, Of Course: Our Week at CES 2023

P&G outlines the four key pillars to scale AI at enterprise level: data, talent, platforms, and trust, led by top management highlighting strategic AI deployment.

• Insight Partners: Procter & Gamble on scaling AI for enterprise

P&G publicly acknowledges a more than five-year investment in machine learning and AI, with pervasive augmentation across business capabilities.

• Procter & Gamble: Leveraging Technology to Improve The Lives of P&G

P&G explores AI technology early on alongside peers such as American Express, focusing on potential opportunities and approaches.

• Harvard Business Review: How P&G and American Express Are Approaching AI