AI @ Honda

Honda announced additional investment in Helm.ai to accelerate next-generation AD/ADAS AI technologies development.

• Honda Global: Honda to Make Additional Investment in U.S.-based Helm.ai

Honda advanced autonomous driving with NOA system using end-to-end AI architecture for perception, decision-making, and vehicle control through partnership with Helm.ai.

• Repairer Driven News: Honda starts agreement with autonomous driving AI software company
• Just Auto: Honda, Helm.ai to advance autonomous driving technologies
• Autoblog: Honda Teams Up With AI Experts to Develop Self-Driving Vehicles
• Jalopnik: Honda Wants Better Driver Assistance Systems, Partnering with Helm.ai
• Yahoo Autos: Honda Teams Up With AI Experts to Develop Self-Driving Vehicles

Honda published AI research accepted at ICLR 2025 Workshop on Agentic AI; continued focus on generative AI strategy, data governance, and quality management in American Honda IT.

• Honda Global: Honda Research Paper Accepted for Presentation at ICLR 2025 Workshop on Agentic AI
• CIODive: American Honda steers AI efforts with data governance and quality initiatives

Honda's Chinese EV plant automated production replacing 30% workforce with AI and robotics; prepared 2026 battery-electric midsize SUV with Helm.ai AI for conditional automated driving; debuted '0 Series' EVs with new AI chip and Level 3 self-driving; formed key partnership with Renesas for high-performance AI SOC for software-defined vehicles.

• Interesting Engineering: Chinese Honda EV plant replaces 30% workforce with AI & robotics
• SAE International: Helm.ai looks to transition its AI automated driving for Honda's EV
• InsideEVs: Here's Why Honda Wants To Put AI In Your Car
• Business Wire: AWS Collaborates with Honda to Realize Next-Gen Software-Defined Vehicles and Improve EV Charging with Generative AI
• Wheel Front: Honda's Revolutionary Sports EV Concept: Blending Advanced EV and AI Technologies
• Yahoo: Honda Debuts '0 Series' EVs With New AI Chip, Level 3 Self-Driving
• Renesas: Honda and Renesas Sign Agreement to Develop High-Performance SoC for Software-Defined Vehicles
• Asahi Shimbun: Honda rolls out new EV models touting AI control system

Honda applied AI to reduce driver stress through monitoring facial expressions; integrated smart sensors and AI in manufacturing to improve OEE (Overall Equipment Effectiveness).

• The Globe and Mail: Honda looks to use AI to make driving less stressful
• Shoplogix: How Does Honda Leverage AI to Improve Their OEE?

Honda launched AI-powered campaigns for EV releases; deepened collaborations with Indian Institutes of Technology on AI; held 58 AI-related patents; advanced cooperative AI supporting drivers and environment understanding.

• Amazon Ads: Honda launches AI-powered campaign for EV release
• Just Auto: Honda collaborates with Indian institutions on AI
• Honda Global: Honda Begins Joint Research on AI Technologies with the Indian Institutes of Technology
• Just Auto: Honda Motor in artificial intelligence: Theme innovation strategy

American Honda IT embraced generative AI for innovation; Honda held 74 AI patents; launched AI-driven Dream Generator campaign for the all-electric Prologue SUV; partnered with Nissan to develop AI for EV scaling.

• CIO.com: American Honda IT to fuel innovation with generative AI
• Just Auto: Honda Motor in artificial intelligence: Theme innovation strategy
• Marketing Dive: Honda leverages AI for Dream Generator film experience to promote Prologue
• Technology Magazine: Honda and Nissan Partner to Harness AI and Upscale EVs

AI technologies leveraged by Honda and Toyota dealers for enhanced marketing and increased vehicle sales through AI-generated video content.

• Vehicles Test: Artificial Intelligence can help Honda, Toyota dealers

Announcement of Honda CI, a cooperative AI designed to understand user intentions, environment, and predict human actions.

• MarkLines: Developing Honda CI, cooperative artificial intelligence

Honda invested in U.S.-based Helm.ai to boost software capabilities towards making more intelligent mobility products.

• Honda Global: Honda Invests in U.S.-based Helm.ai to Strengthen its Software

Honda implemented AI-powered driver assistance to warn drivers of traffic hazards and monitor driver actions and health using cockpit cameras.

• Kyodo News: Honda turns to AI-powered tech to make roads safer
• Forbes: Honda's New Safety Target Focuses On AI-Powered Technology

After a year of AI deployment, Honda's IP department confirmed AI's effectiveness in managing patent retention decisions.

• Keisen Associates: Honda Happily Confirms Artificial Intelligence Can Help Manage Patent Portfolio

Honda's IP manager Bessho Hirokazu led AI-integrated analysis of Honda's patent portfolio to assess and optimize intellectual property holdings.

• Keisen Associates: Honda Explains Planned AI-Using Assessment and Culling of Patent Portfolio

Honda introduced its NeuV concept vehicle combining AI, big data, and robotics aiming to transform commuting through intelligent automation.

• Forbes: Honda Gets Ready For The 4th Industrial Revolution By Using AI, Big Data and Robots