Rudy Lai
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卓
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rudyl.aiAI market researchALPHA

AI @ Hyundai

Rapid U.S. growth, EV investment
Industry
Last updated
July 3, 2025 at 10:44 AM

Summary

  • Hyundai Motor Group has progressively invested heavily in AI, advancing from improving transmission systems (Q1 2020) to establishing AI research institutes and partnerships (notably with Boston Dynamics in Q3 2022 and Nvidia in Q1 2025) and deploying AI across manufacturing, mobility, autonomy, and customer experience.
  • The company has launched multiple AI-driven programs including a dedicated in-car AI system based on Large Language Models (Q1 2024), AI-enabled quality inspection via sonic systems (Q2-Q3 2024), fully AI-powered smart factories like Metaplant America (Q2 2025), and AI-assisted autonomous driving and smart city initiatives through public-private alliances (Q3 2024, Q3 2025).
  • Financially, Hyundai's AI investments include over $400 million into Boston Dynamics AI Institute (Q3 2022) and a $50 million stake in Canadian AI semiconductor firm Tenstorrent (Q3 2023), underpinning a strategic AI ecosystem extending beyond automotive products toward smart mobility and manufacturing solutions, aiming to increase revenue, reduce costs, mitigate risk, and improve customer experience.

VIBE METER

More AI announcements = more VIBE
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11 AI Use Cases at Hyundai

Mobility Ecosystem
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
Establishment of public-private partnerships like Next Urban Mobility Alliance (NUMA) to develop AI-powered smart transportation and city infrastructure solutions. [1][2]
Autonomous Driving
2025
Customer Facing
Traditional
Generative
Agentic
Outcome
Risk
Use of AI deep learning models to process sensor data for autonomous driving capabilities and safer vehicle operation. [1]
Smart Factory
2025
Traditional
Generative
Agentic
Outcome
Costs
Creation of AI and 5G-powered smart factories with Industry 4.0 technologies to improve manufacturing efficiency and flexibility. [1]
AI-Driven Security
2025
Traditional
Generative
Agentic
Outcome
Risk
Collaboration with Suprema to create integrated robotics and AI systems for advanced building security solutions. [1]
Quality Inspection
2024
Traditional
Generative
Agentic
Outcome
Costs
Deployment of sound-based AI systems in production lines to assess product quality automatically in real-time. [1][2]
In-Car Assistance
2024
Customer Facing
Traditional
Generative
Agentic
Outcome
Development of an in-car AI system with a proprietary Large Language Model to enhance infotainment and voice-controlled AI assistant capabilities. [1][2]
Manufacturing Automation
2023
Traditional
Generative
Agentic
Outcome
Costs
Application of AI and robotics for automating manufacturing plants, reducing human labor, and improving production efficiency and quality. [1]
Marketing Content
2023
Customer Facing
Traditional
Generative
Agentic
Outcome
Revenue
Use of customized text-to-image models to generate AI-driven marketing campaigns and bespoke promotional content. [1]
AI Semiconductor Integration
2023
Traditional
Generative
Agentic
Outcome
Revenue
Investment in AI semiconductor companies to integrate advanced AI hardware into future vehicle models. [1]
Robotics Research
2022
Traditional
Generative
Agentic
Outcome
Revenue
Establishment of AI and robotics research institutes to develop advanced autonomous systems and improve robot capabilities. [1]
Transmission Optimization
2020
Traditional
Generative
Agentic
Outcome
Hyundai applies AI to optimize automatic transmission systems to improve vehicle performance and efficiency. [1]

Timeline

2025 Q4

2 updates

Announcement of collaboration with NVIDIA on Blackwell AI factory to power AI-driven fleet mobility solutions alongside Korea government support; launch of Hyundai AI Assistant voice system with generative AI mounted in IONIQ 9 enhancing driving experience.

2025 Q3

3 updates

Hyundai launched NUMA, a public-private AI and autonomous tech mobility ecosystem initiative; showcased advances in AI, robotics, and next-gen mobility products solidifying its leadership in intelligent transportation.

2025 Q2

3 updates

Opening of Hyundai’s $7.6B smart factory Metaplant America utilizing AI and 5G technology; partnerships to commercialize AI robots for EV charging and advancement of AI deep learning for autonomous driving.

2025 Q1

3 updates

Hyundai deepened AI collaboration by signing multiple MOUs including with Suprema for AI-robotic security solutions, establishing CoMo China AI R&D arm, and partnering extensively with NVIDIA to accelerate AI innovations in robotics, autonomous driving, and manufacturing.

2024 Q4

1 updates

Hyundai and Kia presented future visions for software-centric cars incorporating AI and robotics, focusing on automation and human-friendly smart technologies.

2024 Q3

2 updates

Hyundai Mobis further implemented AI-based sound systems for production quality inspection and revealed AI-driven smart city visions at World Smart City Expo 2024.

2024 Q2

1 updates

Hyundai Mobis adopted sonic AI technology to conduct quality inspections by analyzing sounds generated during manufacturing processes.

2024 Q1

1 updates

Hyundai announced development of its own in-car AI system featuring a proprietary Large Language Model to power infotainment and AI assistant capabilities.

2023 Q4

3 updates

Hyundai deployed AI for advanced marketing (AI-generated campaign for SANTA FE), drastically reduced vehicle parameter optimization time for Genesis GV80 via AI, and implemented AI-driven robotics in manufacturing plants to boost automation.

2023 Q3

2 updates

Strategic $50M investment in Canadian AI semiconductor firm Tenstorrent to integrate AI capabilities into future Hyundai and Kia models.

2023 Q2: no updates

2023 Q1: no updates

2022 Q4: no updates

2022 Q3

2 updates

Hyundai Motor Group announced a $400M+ investment with Boston Dynamics to form an AI institute in the US, spearheaded by Boston Dynamics' founder, aiming to pioneer AI and robotics innovation.

2022 Q2: no updates

2022 Q1: no updates

2021 Q4: no updates

2021 Q3: no updates

2021 Q2: no updates

2021 Q1: no updates

2020 Q4: no updates

2020 Q3: no updates

2020 Q2: no updates

2020 Q1

1 updates

Hyundai and Kia utilized artificial intelligence to enhance automatic transmission performance, marking early AI adoption in automotive components.