Artificial Intelligence in Media Companies
We analyzed the enterprise AI use cases of 11 media companies to understand trends, impact, and insights.
Media companies' adoption of AI
Overview
Comcast has progressively integrated AI across its network infrastructure, customer experience platforms, and operational processes from 2018 through 2025, with key initiatives led by figures such as Jan Neumann and Elad Nafshi driving advanced virtual assistants, AI-powered network amplifiers, and AI-enabled outage detection and restoration.
Since 2021, Disney progressively expanded AI adoption from preliminary exploration to large-scale organizational integration, establishing dedicated business units and strategic partnerships to leverage AI for content creation, cost reduction, and immersive experiences.
Warner Bros. Discovery has steadily integrated AI technologies from 2019 through 2025, evolving from metadata-driven content discovery to advanced generative AI for closed captioning and advertising, with notable collaborations such as with Intel, Google Cloud, and AWS.
Paramount Global has progressively increased its adoption and integration of AI technologies from 2023 through 2025, focusing on content localization, personalized streaming experiences, AI-driven advertising, and operational efficiencies. Key leadership figures such as CFO Naveen Chopra and CEO David Ellison prominently spearhead this transformation.
Netflix has progressively integrated AI technologies from recommendation algorithms and streaming optimization to generative AI tools for creative content production, leading to significant efficiencies and enhanced viewer experiences.
Charter Communications has steadily increased adoption of AI-driven solutions from 2019 through 2025, progressively expanding from network security (via CUJO AI in 2019) to voice identification, cybersecurity, and AI-powered advertising platforms like Spectrum Reach Architect and Waymark, leading to a substantial AI-generated ad revenue of $27M in 2024.
Fox Corporation has progressively integrated AI into its media and advertising operations from 2024 through 2025, launching blockchain for content tracking (Verify platform) in early 2024 and advanced AI-driven media planning platforms by mid-2025, aimed at optimizing advertising targeting and audience engagement.
Spotify has significantly increased its integration and reliance on AI technologies from early 2023 through 2025, developing innovative AI-powered features such as the AI DJ, AI Playlist creation, and generative AI music creation tools, alongside substantial efforts to manage AI-generated content challenges.
iHeartMedia progressively adopted AI since 2017, initially deploying Veritone's AI solutions across 200+ broadcast stations, followed by launching AI-driven digital music transitions and podcast translation services, culminating in generative AI tools for multilingual podcast content by 2024.
Live Nation has steadily integrated AI technologies into its core ticketing and concert operations from 2023 through 2025, highlighted by the appointment of Saumil Mehta in Q4 2025 to lead an enterprise-wide AI transformation at Ticketmaster.
WPP has progressively deepened its AI integration from early strategic exploration in 2023 to significant product launches and platform investments by late 2025, including a £300 million annual AI budget and partnerships with NVIDIA, Google, and Stability AI.
54 Use Cases in Media
| Company | Use Case |
|---|---|
| Live Nation | Marketing Personalization AI is used to develop targeted marketing campaigns and foster direct fan relationships, improving marketing efficiency and conversion rates. generative |
| Charter Communications | Customer Support Charter uses AI assistant tools like Agent Assist and Summary AI to provide call center employees with real-time recommendations and call summaries, improving call handling efficiency and customer engagement quality. traditional |
| Comcast | Enterprise Learning Comcast's L&D teams are redefining learning processes to adapt workforce skills and training in the AI-powered age, preparing employees for evolving digital roles and enhancing internal capabilities. traditional |
| Warner Bros. Discovery | ML Infrastructure Efficiency WBD uses optimized cloud infrastructure like AWS Graviton processors to reduce costs and speed up machine learning model inference for content and ad platforms. traditional |
| Fox Corporation | Contextual Advertising Through its partnership with Mobian, Fox enhances brand safety by using AI to move beyond blocklist-based targeting, improving the contextual relevance and safety of advertising placements. agentic |
| Live Nation | Enterprise Automation Under new leadership, Ticketmaster is advancing AI capabilities to enhance enterprise-wide operational process efficiencies, reducing costs and accelerating workflows. agentic |
| WPP | Marketing Automation WPP provides an AI-powered marketing operating system (WPP Open and WPP Open Pro) that connects marketing professionals and tools, allowing brands to independently plan, create, and publish campaigns efficiently. agentic |
| Disney | IP Protection Disney actively enforces its intellectual property rights by legally challenging AI companies that use Disney characters and copyrighted materials without authorization, preserving brand integrity and mitigating financial risk. traditional |
| Comcast | IoT Analytics MachineQ provides AI-driven insights and anomaly detection for IoT data, helping enterprise customers improve operational efficiency by reducing manual analysis and accelerating decision-making. traditional |
| Comcast | Outage Management Proprietary AI algorithms analyze outage data including time and location to detect root causes quickly and prioritize restoration efforts, reducing downtime and improving customer service reliability. agentic |